Christopher di ArmaniWe buy books to solve problems. We write books to help others solve problems. If your book solves a specific problem – and it should
Christopher di ArmaniYour ideal readers are out there looking for your book right now. But if you don’t do your part, they can’t find you. Your #1 job – even before your
Christopher di ArmaniWhen selling your book, it’s easy to get discouraged, especially if you don’t see immediate results. It can get even more discouraging if you compare
Christopher di ArmaniWhen you write your book marketing copy in the style of a casual conversation, you draw the reader into your world. Your headlines address their most
Christopher di ArmaniNobody will ever care more about your book’s success than you, the author. It doesn’t matter if you’re self-published or traditionally-published
Christopher di ArmaniYour book’s description is your book marketing copy. Essential elements: Your headline Your subheadings Your body copy All three elements are critical
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